After 12 years in business,
we're closing our doors ...
OUR MISSION
Our mission is to kickstart and enhance your online presence
with care, with passion. We specialize in small to medium-sized businesses starting their online journey
We specialize in
Branding, Web Development, SEO, and Digital Marketing
Brand Creation
Need a facelift or just starting? We've created several successful brands across various industries, from an online pet store in Mexico and a roofing company in Canada.
Web Development
Creating web experiences to fit the needs and wants of your audience with User Experience (UX ) at its core, ensuring you provide your audience with the experience they expect.
Galileo SEOTM
Patented Search Engine Optimization Technology that now includes Large Language Models ( AI Chat ). ‘Organic Ranking’ is the bread and butter of everything we do.
Digital Marketing
From Google Ads to Social Media and everything in between, we'll get you the best ROI and a strategy that feels like an investment and not an expenditure
E-Commerce?
Sell better. Quick and easy.
We develop your dream e-commerce and then help you reach your audience everywhere they are implementing winning strategies like Return of Ad Spent ( ROAS ) campaigns, remarketing, client retention, and more.
WAIT, THERE'S A LITTLE MORE ...
Community Management | Email Marketing | Consulting | Business Development | Market Research
SOME OF OUR CURRENT AND PAST CLIENTS ...
OR SEE EXAMPLES BY NICHE
Roofing | Health | Tourism | Hotel | Professional Services | Training | Telecom | Supplements | & More
FireWorks Online Marketing
A Story of David vs. Goliath
I walked away from the 'Big Tech' ecosystem in 2012. I could no longer align myself with an industry that routinely ignored the real-world ethical and social consequences of its products. I watched in real time how these algorithms got better and better, manipulating the individual and tearing society apart. But instead of throwing my skills away, I decided to use the medium for the better, like others have done as well.
In 2014, I decided to use my experience and skill for good and created FireWorks Online Marketing. FireWorks was a specialised online marketing agency. An agency committed to empowering startups and small businesses by leveraging my expertise in branding, user experience (UX), and Search Engine Optimization (SEO) / Large Language Model Optimization (LLMO). And I did; we helped and created many small businesses across Canada succeed against all odds by positioning their products and services organically, saving these small and medium businesses precious resources needed to succeed.
What I loved about SEO was that it the only side of marketing and tech that was truly a win-win. A win for the tech companies that rewarded a good user experience, accurate information and best practices and a win for small companies that took in the clients while harnessing these platforms and saving big in advertising expenses.
Despite the success stories, conditions in Canada changed dramatically from the mid 2010s with the change in government in 2015. A Decade of poor decision-making at a federal level changed the entire landscape for many businesses and the prospects for many others. Investment dried up, bureaucracies and red tape ballooned.
But it wasn't until 2022, with the commercialization of AI that it became clear that the collective knowledge that we had built - the internet - had been weaponized against us. This collective theft in which AI models have been built is unacceptable, and I no longer wanted to belong to an industry that betrayed its core principle of empowering humankind. Interestingly, but I don't think coincidentally, a year prior, a new path began to open out of nowhere, one that hopefully will change the world for the best.
So for now, it means good-bye.
From the onset of AI in 2022, I became an outspoken critic of its current style of development. By 2023, I could no longer hide it and since I didn't a blog nor much activity on social media, I eventually wrote and post these two articles below and more pieces elsewhere about AI and Big Tech.