Large Language Model Optimization ( LLMO )

Large Language Models

Large language models refer to all the new AI-powered query and search tools such as ChatGPT, Gemini, Claude and others. LLMs are fast becoming the go-to source for information about everything from cooking recipes to travel plans. Queries related to services and companies through chatbots is also increasing gradually as more people replace search engines with their preferred AI app.

The extent of recommendations and suggestions vary depending on the LLM used from references to business associations and hints on how to pick a reputable service provider or business to straightforward answers that include the names of relevant businesses or organizations, often linking them directly to their site or digital profile such as Google My Business or Social Media handle.

LLM traffic is increasingly positioning itself as the future of organic traffic.

Large Language Model Optimization ( LLMO )

LLMO is an experimental form of marketing that can help you position your company or organization in the results for queries related to the query used.  LLMO is a term coined by us at FireWorks that refers to optimizing websites and content to appeal to LLM, the same way SEO did for Search Engines.

In other words, optimizing your brand or web content to appeal to these Large Language Models so when the specific AI Chatbot or App is prompted to mention a specific source, reference, and/or name of the business or organization, it does so with your business or organization, the same way a website ranking at the top of a search engine result would.

Here's an example below: